Hengeler Mueller advises Paragon on sale of UNICEPTA to Stagwell

Paragon has entered into an agreement to sell UNICEPTA, the leading global media monitoring and analytics platform, to Stagwell Inc. (STGW), a global marketing network combining technology, creativity, and media for brand growth. The company will join Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.

With 30 years of expertise in data-driven insights, UNICEPTA provides comprehensive monitoring and data analytics that empower Fortune Global 500 companies. Spanning eight countries and four continents, UNICEPTA is headquartered in Cologne with additional offices in Berlin, London, Paris, São Paulo, Shanghai, Washington and Zurich.

Hengeler Mueller team for Paragon

Corporate/M&A: Martin Ulbrich (partner), Johannes Fütterer (senior associate, both lead), Katharina Hesse (partner), Okan Isikay (all Düsseldorf), Moritz Weidemann, (Frankfurt, both senior associate), Jasmin Atta-Schumacher, Oleg Goldschmidt, Grigory Bekritsky (all associate, all Düsseldorf),                        

Tax: Sebastian Adam (senior associate, Frankfurt),

Antitrust: Philipp Otto Neideck (partner), Mats Kremer (associate, all Düsseldorf),

Finance: Henning Hilke (partner), Pascal Brandt (senior associate, both Frankfurt),                                                                                                                               

IP/IT: Matthias Rothkopf (counsel), Kira Fritsche (associate, both Düsseldorf),

TMT: Tobias Schubert (counsel, Berlin).