New Momentum for Reform of Media Concentration Control
2 May 2025
adidas has entered into a definitive agreement on the sale of Reebok to Authentic Brands Group (ABG) for a total consideration of up to EUR 2.1 billion. The closing of the transaction is subject to customary closing conditions and is expected to occur in the first quarter of 2022.
Hengeler Mueller advised adidas on the transaction. The team was led by partners Matthias Hentzen and Martin Ulbrich and included partners Christian Möller (all Corporate/M&A), Thorsten Mäger (Antitrust), Vera Jungkind (Public Law) (all Düsseldorf), Simon Patrick Link (Corporate), Markus Ernst (Tax) (both Munich), Heinrich Knepper and Daniela Böning (both Financing, Frankfurt), counsel Gunther Wagner (Tax, Munich), Patrick Wilkening, Astrid Harmsen, Andrea Schlaffge as well as associates Tianyuan Zhuang (all IP/IT, Düsseldorf), Maike Hölty, David Annussek, Mike Steffen, Maxi Ludwig, Sahar Said, Tim Fabian Walter (all Corporate/M&A), Anja Balitzki (Antitrust), Michael Schramm (Public Law) (all Düsseldorf), Sebastian Adam (Tax) and Selina Rohr (Employment) (both Frankfurt).
