New Momentum for Reform of Media Concentration Control
2 May 2025
On 22 October 2012, JCDecaux SA reached an agreement with a syndicate of Russian investors led by VTB Capital Private Equity on the acquisition of a 25% stake in Russ Outdoor, an outdoor advertiser in Russia. At the same time, JCDecaux will transfer its Russian BigBoard business to Russ Outdoor. This transaction is still subject to approval by the relevant competition authorities.
JCDecaux SA, listed on Euronext Paris, is the world’s largest outdoor advertising company. Russ Outdoor is the market leader in the Russian Federation.
Hengeler Mueller advised JCDecaux SA as lead counsel in an integrated team together with the law firms Egorov Puginsky Afanasiev & Partners (Russian law), SNR Denton (English law), De Brauw Blackstone Westbroek (Dutch law) as well as local counsel in Austria (Schönherr), Luxembourg (Elvinger, Hoss & Prussen) and on the British Virgin Islands.
The Hengeler Mueller team was led by partner Oleg de Lousanoff (M&A, Frankfurt) and included partners Emanuel P. Strehle (M&A, Munich) and Alf-Henrik Bischke (Competition, Düsseldorf) as well as associates Patrick H. Wilkening (Düsseldorf) and Sebastian Brack (Berlin).
